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Showing posts from 2016

Marketing of off Season vegetables like pea, frenchbean, cabbage, cauliflower, cabbage, potato (pahari aaloo), capsicum (shimla mirch) etc grown in hills of Himachal

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The major vegetables marketed in APMC yard and peas, frenchbean, cauliflower, cabbage, capsicum and potato. The marketing season start from April to October. The first crop comes is pea, the arrival gain momentum from may onwards and if all remain good, there is glut in market from 20 th april to 15 may. The vegetables are marketed in local mandies of north india and most of produce is again auctioned in consuming market yards. Major chunk of produce is observed in delhi azadpur market. There are also a few buyers in market for vegetables, and the local traders cum commission agents act as buyers as they have to honor the contracts already taken from various traders across the states. The price during the auction is opened as per the demand of distance markets, generally price will depends upon the demand and supply of delhi market.  The price also depends upon the arrival of produce and completion of truck load by the traders. The time of auction is al

Marketing of Apple in shimla : This article is published to make aware the farmers, traders, exporters, value chain suppliers and consumers about the actual practices followed in marketing of apple in supply chain from growers to consumers

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The marketing of apple is done through different channels. Some of them are direct selling of produce through the commission agent in market yards located in states and outside the state, direct procurement by corporates/ agribusiness companies, procurement by the processors and govt. procurement through market intervention scheme (MIS). The good quality produce is marketed through market yards and to agribusiness companies and substandard produce is sold to processors and govt agencies. Traders sometime procure the produce in orchard itself and price is given as per the fruit set in orchard. Agricultural Produce Marketing Committees (APMCs) has established market yards in apple growing areas of himachal pradesh. In Shimla and kinnaur districts APMC Shimla and kinnaur (S&K) has established 8 market yards for marketing of agricultural and horticultural produce. APMC has constructed the market yard equipped with basic amenities for growers, traders and other func